Highland single malt brand, Loch Lomond, has been named the world’s fastest-growing top 25 single malt brand in 2021 by IWSR, with a 73% year-on-year increase in volume.
Pernod Ricard UK has expanded its American whiskey portfolio with Rabbit Hole making the UK the first European market to launch the brand.
The Dalmore outpaces travel retail rivals
The Dalmore was the fastest-growing single malt whisky brand by value among the 10 largest malt brands in duty free and travel retail in 2011, according to figures released by the International Wine & Spirit Research (IWSR).
Scotch exports hit record high
The scotch whisky category belied global economic instability in 2011 by growing sales value 23% to a record £4.2billion.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
